The Sprinkle Spangles mascot was the Sprinkle Genie (voiced by Dom DeLuise). He would often appear in front of children who wished they had sprinkles for breakfast. The Sprinkle Genie's own catchphrase was: "You wish it, I dish it!" The mascot was dropped before the cereal was retired.
- "You wish it, I dish it!"
- "Spangled from every angle with sprinkles." (longest-used slogan)
- "It's every kid's wish come true."