Although heavily promoted by PepsiCo, including advertisements by the pop singer Britney Spears and the bands Sev and Papa Roach, as well as in the movies The Italian Job and Garfield: The Movie, it is widely seen as a commercial flop as sales remained low. Even with the failure of Pepsi Blue, PepsiCo still managed to post double-digit growth.  Also, multiple groups claim to be "bringing back" Pepsi Blue, but are so far unsuccessful. Pepsi has since denied any plans to bring back Pepsi Blue.
Pepsi Blue was promoted after New York Mets games during the summer of 2002, where the color blue was one of the symbolic colors of the ball club. Other promotions included handing out free bottles from a Pepsi Blue themed VW New Beetle at popular shopping centers around the country. Jolt Cola makes a similar beverage called Jolt Blue CX2; a blue raspberry soda in a battery shaped metal can with a flavor often described as like that of cotton candy. Pepsi Blue was also endorsed by Adam Vinatieri, the then New England Patriots kicker.
In Manila, Philippines, Pepsi Blue was sold for a limited time in late 2002 to commemorate the championship of the Ateneo Blue Eagles in the UAAP. In 2011, Pepsi released a similar product to the Pepsi Blue in Metro Manila, Philippines called "Pepsi Pinas". In India, Pepsi Blue was sold during the 2003 Cricket World Cup as a gesture of support to the Indian cricket team, the cricketers of which wear blue jerseys.
A similar drink is also featured in Rick Riordan's bestseller series Percy Jackson and the Olympians as the main character's (Percy Jackson) favourite drink.